"Math" behind famous brands

Still, as we have mentioned about Golden Ratio in a previous article and how it is used regularly in art, famous paintings, photography, or even nature. Today, I read a newspaper about Vinamilk spending millions of dollars to redesign its logo. Well, that’s so much for a pretty much simple logo. So I was wondering whether designing the logo of famous brands costs that much? Apple spent 50 grand on designing their logo, which makes me so curious about what makes these logos so expensive?

Well, I have done some looking up and behind these logos are something pretty common to us- the golden ratio. As they create balanced and aesthetically composition that may attract customers. So let’s have a look at some “mathtiful” logos: